Mindo
Mindo is the elephant who represents presence, emotional memory, and the care of someone who stays by our side. His many emotions remind us that every feeling can be acknowledged without judgment.
Why Help My Mind exists
Emotional wellbeing is part of everyday life, yet many people still face their challenges in silence. Help My Mind began in 2017 with the recognition that digital spaces needed to be safer, more accessible and more human for people to share experiences and find peer support.
On platforms driven by exposure, comparison and endless consumption, being vulnerable can feel risky. We therefore created a social space that prioritizes privacy, belonging and respectful conversation, including free anonymous sharing.
Our work is centered on two objectives:
- •Reduce the barriers and stigma that make honest conversations about emotional challenges more difficult.
- •Provide accessible technology for peer support, communities and discovery of independent professionals.
Our purpose and principles
We believe respectful human connection can reduce isolation and help people feel heard.
Every part of the platform is designed to encourage:
- •Freedom to share at your own pace, with respect for privacy and anonymity.
- •Care and active listening above competition, popularity and vanity metrics.
- •Safety, responsible moderation and clear boundaries to protect the community.
Our purpose is to develop a global community built on active listening and mutual support. Help My Mind is exclusively a social network for connection and shared experiences; it does not provide health services or individual guidance.
Our mascots
Two ways to represent a caring space
Mindo and Anon make the experience feel more human and approachable, each expressing a pillar of the Help My Mind community.
Anon
Anon represents the freedom to arrive just as you are. His protected face expresses responsible anonymity: sharing vulnerabilities with greater privacy, safety, and respect.
The team behind Help My Mind
In 2020, the concept began its transition into a product through a multidisciplinary team based in Rio de Janeiro.
We work to build a responsible, inclusive and sustainable platform by combining technology, safety and human-centered design.
